• Experience: Mid-Level
• Position: Full-Time
• Location: North America

We’re looking for a Director of Content to help us build our content strategy and manage our editorial processes into an engine for growth and engagement.

About the role

• Location: San Francisco HQ or US remote
• Full-time

As a Director of Content, you’ll:

• Work closely with the VP of Marketing to define the content strategy, and develop an action plan
• Develop distribution plans for and align all customer-facing content (blog, university, YouTube, events, conferences, etc.) with our customer journey and brand
• Manage and grow a team of content producers and strategists in addition to our pool of talented freelance, community, and internal writers
• Act as managing editor to ensure that content is meeting both brand and editorial standards — from high-level content planning to detailed in-line editing
• Oversee Webflow’s entire content production process — from defining our overall content strategy to overseeing individual campaigns from kickoff to analysis
• Manage our original content production efforts and make sure we’re building off of and complementing each other’s work
• Create an actionable content strategy across all of our marketing channels that talks to our 3 main buyer personas: freelancers, in house designers, and business stakeholders

That said, we encourage you to contribute wherever your interests take you — and shape your role accordingly.

And this isn’t just a philosophical bent: we actually give you 4 hours a week (10% of the work week) to pursue passion projects outside of your core responsibilities.

About you You’ll thrive as our Director of Content if you:

• Have significant experience leading and managing content teams in brand and/or marketing roles
• Have experience shaping a brand’s footprint through content
• Have people management experience within a high growth company or startup
• Enjoy working cross-functionally to make sure there is consistency in our brand voice and tone across a variety of initiatives
• Have a background in SaaS, B2B, or design software industry
• Work well in a rapidly changing environment

If you don’t meet 100% of the above qualifications, you should still seriously consider applying. Studies show that meeting just 50% of a role’s requirements puts you in the running.

Webflow is a visual web development platform that empowers non-coders to create incredible experiences for the web.